This industry is getting lazy
I witness this industry going through different phase.
The birth, the excitement, the disappointment, the rebirth, the maturity, etc. It feels like we are entering a new age.
It’s not the most interesting phase and we have to work harder to go to the next level.
We are getting digitally lazy.
Digital as a tool, channel, media, whatever you need to call it is getting so mature that it doesn’t reinvent itself anymore.
You can’t communicate with your friends, clients, target audience without being online.
And we wanted that.
In the last couple of years, a new evolution of the digital business raised the bar.
This industry was getting professional. And we all thought that it was for the good of everyone.
But being professional is now becoming an excuse for laziness.
We do have solutions for every issues.
On a creative and production level.
The concept of ‘no brainer’. You make your life easier.
You prepare a pre digested presentation for your clients, you fill up your new buckets,
The birth, the excitement, the disappointment, the rebirth, the maturity, etc. It feels like we are entering a new age.
It’s not the most interesting phase and we have to work harder to go to the next level.
We are getting digitally lazy.
Digital as a tool, channel, media, whatever you need to call it is getting so mature that it doesn’t reinvent itself anymore.
You can’t communicate with your friends, clients, target audience without being online.
And we wanted that.
In the last couple of years, a new evolution of the digital business raised the bar.
This industry was getting professional. And we all thought that it was for the good of everyone.
But being professional is now becoming an excuse for laziness.
We do have solutions for every issues.
On a creative and production level.
The concept of ‘no brainer’. You make your life easier.
You prepare a pre digested presentation for your clients, you fill up your new buckets,
you have premade solutions for your issues, one shop stop , one button design, one click blog, etc.
You don’t think, you just apply.
Because we know where we are going.
When the process is becoming a rule.
And we became digitally lazy. I didn’t embrace digital with that mindset.
We have to challenge our self everyday.
Find new solutions and new ways.
Explore, discover, challenge, synthesise.
The end solution has to be simple.
The process to get to this solution is your challenge.
With one obsession in mind: do better. I am looking for some digital producers to work with me at Ogilvy New York.
Some people with a creative approach on production challenges. Smart thinkers.
Digital scarfs appreciated but not mandatory.
Send me your resume at dr0pinnyc.gmail.com and let’s talk!
You don’t think, you just apply.
Because we know where we are going.
When the process is becoming a rule.
And we became digitally lazy. I didn’t embrace digital with that mindset.
We have to challenge our self everyday.
Find new solutions and new ways.
Explore, discover, challenge, synthesise.
The end solution has to be simple.
The process to get to this solution is your challenge.
With one obsession in mind: do better. I am looking for some digital producers to work with me at Ogilvy New York.
Some people with a creative approach on production challenges. Smart thinkers.
Digital scarfs appreciated but not mandatory.
Send me your resume at dr0pinnyc.gmail.com and let’s talk!
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